She is so much popular as ‘Ammiji’ in Amritsar, 92-year-old Rajinder Kaur Chatha is whipping up a spicy success with her homemade blends. The journey of her success is a massive inspiration for female entrepreneurs.
Age is just only a number; it can’t bind your limitless possibilities of unleashing your true business spirit. Col Sanders, who was 65-year-old when he founded the now-iconic KFC. Then we talk about come to 92-year-old Rajinder Kaur Chatha has provided her granddaughter, Amrita Chatwal, with all the necessary inputs to launch Ammiji’s — a culinary ingredients brand. Amrita describes herself as the Chief Chopper and Bottle Washer at Ammiji’s, and credits her entrepreneurial venture to her grandmother’s phenomenal ability to reach so many through the food she cooks.
In 1948, and when independent India was barely a year old when Rajinder Kaur Chatha, an 18-year-old girl from Amritsar was married off. Amrita says “Would you believe that Ammiji thought, until the moment she was married, that she was to wed the younger brother of her husband” she also add that “Perhaps the moment she walked in to be married was the first time she ever set eyes on her husband.”
According to Ammiji “I was married in 1948 and came to live with a stranger, in a strange house, and among slightly hostile strangers. In a world that was unfamiliar and sometimes heartbreakingly cruel, I sought comfort, which for me had always been chai. But I hated the chai in that house. It was a mud-like concoction, thick with sugar and devoid of flavour. So on one of my rare trips to Majith Mandi, the spice bazaar of Amritsar, I bought handfuls of different spices. I experimented with different combinations of flavours over the next week.”
After AfterAmrita take a break then she continued “I discarded endless cups of tea and grimaced over the ones that were close, but still not what I was looking for. After a week, I struck gold. I had been trying to replicate my mother’s recipe, but it was not what I wanted then. So I whittled away at that recipe, taking off ingredients from the list, till I was left with a bare-bones recipe. But it was so flavorful that it instantly transformed my mediocre tea into a drink that felt like a combination of sunlight on a drab winter afternoon and the comfort of a mother’s arms. I’d found the means to keep my spirit alive.” With a face that she intends to fill the every drop of those nostalgic moments.
Probably in 2015 Amrita put out a post on Facebook, in that post Amrita wrote about Ammiji and the story of her successful chai masala.
It all started from there and I eventually started getting some enquiries and in April 2018. The brand Ammiji was launched with one product on an online retail platform,” “When I spoke about this with Ammiji, there was a lot of excite says , but also some amount of apprehension, because she wasn’t sure of how the venture would take off and whether or not there would be a market for the products.” In words of Amrita.Then Amrita speaks about the bond that she and her grandmother shares “Ammiji was, and still is, the number one storyteller in my life. From being lulled to sleep to being distracted from hurt and kept away from boredom by her stories, some of my best memories growing up revolve around her.”
Ammiji also has his own list of bestsellers that included pickles, papad and very importantly chai masala.
All products made in Amrita’s house in Delhi except papad and wadiya. The papad and wadiya are made at Amritsar under Ammiji’s supervision.
Then we come to the point of customers reviews . Amrita says “Some of the calls we get are truly heart-warming. A young girl had purchased garam masala and called to tell me about how she hides the jar from her mother-in-law and takes it out only when she is making a special meal. Even after coaxing, the young girl refuses to part with her secret and basks in all the praises she gets for it.”
One should always should serve the community in returns of love ! Money is nothing but a medium.
Image source: The Better India